Spotlight on Music Playlist Promotion: Top Services Ranked!

Denis Calakovic

Jan 8, 2024

In today's digital age of music, artists aren't just competing for stage time or radio space; they're vying for valuable spots on influential playlists. Gaining a spot on a coveted Spotify playlist can skyrocket an artist's listenership, ushering in a cascade of benefits, from increased royalties to new fan acquisition and even opportunities for live performances. The act of playlist pitching, therefore, is much more than just an attempt to increase streams—it's about elevating an artist's overall brand and visibility within the vast musical landscape.

 
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Pitching your music to the right playlist can introduce your sound to audiences worldwide, transcending geographical and cultural barriers. Furthermore, playlists have become the modern-day equivalent of radio stations, with curators acting as the influential DJs of yesteryears. Being recognized and added by them is akin to receiving a nod of approval from the industry's tastemakers.

However, as with all things in the music world, it's not just about having a great track; it's also about strategy. Knowing where, when, and how to pitch is crucial. With an overwhelming number of Spotify promotion services available to help artists achieve this recognition, the task may seem daunting. But fret not! In this article, we'll meticulously break down several prominent services, starting with Viberate, to guide your playlist pitching journey.

1. Viberate

Price: 2.99€ / month

Pros:

• Inclusive of all releases, both current and upcoming.
• Open to all artists, regardless of stature.
• Pinpoint specific playlists to target.
• Supreme genre matching, ensuring your music fits perfectly.
• Access to playlist analytics, in-depth analytics, and exclusive Spotify for artists analytics.
• Distribution facilities available.
• Bonus: A free website!

Cons:

• Focuses mainly on independently curated playlists.
• Offers a limited array of playlists.

Why choose Viberate? For its comprehensive music playlist promotion offerings and in-depth analytical tools. Its unmatched genre mapping ensures that your music aligns with the right audience.

2. Spotify for artists

Price: Free

Pros:

• Exclusive access to editorial playlists.
• User-friendly experience, making your playlist journey smoother.

Cons:

• Restricted to artists having access to Spotify for artists.
• Pitches only upcoming releases.
• A single pitch at a time, amidst substantial competition.

Why choose Spotify for artists? If you’re looking for a free spotify promotion service focusing solely on editorial playlists, this might be your pick.

3. SubmitHub

Price: Variable (Credits-based)

Pros:

• Encompasses all releases.
• Unique feature: Curators offer feedback.
• Guarantees refund if commitments aren’t met.
• Expands reach via blog and influencer pitching.

Cons:

• Offers poor genre matching.
• Limited to independently curated playlists.
• Users report a less-than-optimal user experience.

Why choose SubmitHub? Feedback-driven, it extends beyond mere music playlist promotion to blogs and influencers.

4. Playlist Push

Price: A hefty 300$ / track

Pros:

• Guaranteed some playlist placements.
• Detailed analytics and an impressive user experience.
• New-age TikTok pitching available.

Cons:

• High costs.
• Limitation to released music.
• No facility to target specific playlists.

Why choose Playlist Push? If budget isn’t a constraint and you're aiming for guaranteed placements coupled with TikTok promotion.

5. Groover

Price: 2€ / submission (credits-based)

Pros:

• Ensures a broadened reach through radio station pitching and connections with other entities.
• A smooth user experience paired with a refund guarantee.

Cons:

• Potentially escalating costs for reaching wider audiences.

Why choose Groover? A great blend of music playlist promotion and broader industry networking.

6. MySphera

Price: Varies per track

Pros:

• Offers influencer pitching with advanced plans.
• Assurance of some placements.

Cons:

• Playlists offered often have smaller followings.

Why choose MySphera? For a balanced approach between playlist and influencer pitching.

7. MusoSoup

Price: 30£ / campaign (additional fees may apply)

Pros:

• Extensive pitching across blogs, influencers, and radio stations.
• Guaranteed some placements.

Cons:

• A slightly convoluted submission process.
• Curators often ask for added fees.

Why choose MusoSoup? For a well-rounded promotion across multiple platforms.

8. Soundplate

Price: Free

Pros:

• Playlist analytics available for users.

Cons:

• Limited to already released music.
• Offers a challenging user experience.

Why choose Soundplate? If you're on a budget and need essential playlist analytics.

9. Daily Playlists

Price: Varies (subscription + credits)

Pros:

• Offers both standard and premium curator lists.
• Some placements guaranteed for premium users.

Cons:

• Requires a Spotify connection.

Why choose Daily Playlists? For those seeking a middle ground between free and premium curator accesses.

Conclusion

In wrapping up our exploration of Spotify playlist pitching services, it's evident that the right choice hinges on your specific needs as an artist. Whether you're a newcomer aiming to get plays on Spotify or an established act seeking to broaden your reach, there's a solution tailored for you. Viberate stands out with its holistic offerings, but each platform has its unique strengths. It's essential to equip yourself with knowledge, weigh the pros and cons, and make an informed decision. After all, music is not just about creation but also about effective promotion. Best of luck on your musical journey!