Essential Steps to Get Your Music on Spotify Playlists

Kristian Gorenc Z

Aug 22, 2023

Navigating the music industry as an emerging artist can be overwhelming. One platform that has revolutionized music streaming and promotion is Spotify. Getting your songs on Spotify playlists is a powerful way to increase your reach, engage your listeners, and boost your career. In this guide, we will explore comprehensive strategies on how to get playlisted on Spotify.

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The Power of Spotify Playlists

Before we delve into the how to get playlisted on Spotify, let's understand why Spotify playlists are a game-changer for artists. Spotify playlists are more than just a collection of songs. They are curated lists of tracks that attract listeners with specific tastes, moods, or preferences. Securing a spot on these playlists can significantly amplify your music's visibility, potentially reaching millions of listeners worldwide.

Creating and Promoting Your Own Spotify Playlists

A practical initial step to get on Spotify playlists is to create and promote your own. Combine your songs with popular tracks that resonate with your style and aesthetic. Sharing these playlists on your social media platforms can attract listeners who are already interested in your genre. Encourage your followers to share these playlists, boosting your reach even further.

Making the Most of Spotify for Artists

Spotify for Artists is a powerful tool that offers artists a wealth of benefits, one of which includes the ability to directly pitch your unreleased songs for playlist consideration. This portal provides invaluable insights into your music, audience, and performance trends, which can be critical for planning and executing effective marketing strategies. To use this feature, you need to claim your Spotify for Artists profile. Once claimed, you can upload and submit your songs two weeks before the release date. This advanced submission gives Spotify's editorial team ample time to review your music. Remember to include as much information as possible about the track, such as the genre, mood, and other descriptors. The more information you provide, the better your chances are of being matched with suitable playlists.

Networking with Playlist Curators

To get onto Spotify playlists, fostering relationships with playlist curators can be quite advantageous. Playlist curators are constantly on the hunt for fresh and appealing tracks to enrich their lists. Start by identifying playlists that align with your music genre and engage with the curators on social media. Personalized, respectful, and clear communication about why your music is a fit for their playlist can significantly increase your chances.

Leveraging Playlist Pitching Services Like Viberate

Playlist pitching services can be a great resource to reach a wider audience. A prominent service is Viberate, a platform dedicated to helping artists boost their songs' streaming potential.

Overview of Viberate's Spotify Promotion Service

Viberate provides a comprehensive Spotify promotion service, allowing you to pitch your music to an array of Spotify playlists.

Access to Millions of Spotify Playlists

Through Viberate, you get access to a chart of over 12 million Spotify playlists. Each playlist is ranked by popularity, which can guide you towards potential playlists that could be a good fit for your music.

Creating a Playlist Shortlist

Viberate offers extensive filters to help you shortlist potential playlists. You can filter by genre, subgenre, playlist type, popularity, and release date of featured tracks, among other criteria.

Pitching Your Songs to Curators

Using Viberate, you can reach out to curators and promote your songs – and it's not limited to new releases. This feature can be a great way to give your older tracks a fresh lease of life.

Monitoring Performance and Benchmarking

Viberate allows you to keep track of your playlist performance, with all your stats consolidated in one place. You can monitor your reach over time, identify your top playlists, and view playlisted tracks. Additionally, you can investigate the playlist analytics of similar artists to see which popular playlists feature their songs.

Staying in Control of Your Career with Viberate

With Viberate, you can pitch to popular playlists, see where your peers are featured, and reach new fans. These features can help you stay in control of your career and make informed decisions about your Spotify strategy.

Collaborating with Other Artists

Collaborating with other artists can open new doors for your music to be featured on more playlists. Collaborative projects combine the creative strengths of multiple artists, often resulting in unique and powerful music that can attract a diverse audience. Collaborations also mean that your music reaches not only your fanbase but also the fanbase of the artist you're collaborating with. This not only increases the likelihood of getting playlisted but also significantly broadens your listener base. Reach out to artists who you admire and whose music aligns with your style for potential collaborations. Once your collaborative track is out, both you and your collaborating artist can promote the song on your respective Spotify playlists, social media platforms, and more.

Using Social Media and Your Website

Promoting your Spotify tracks and playlists via social media platforms and your website is an excellent way to increase your reach. These platforms are where your fans often spend a significant amount of their time, and promoting your music there can lead to more playlist adds. Additionally, your website is an essential tool for controlling your narrative as an artist, selling merchandise, promoting shows, and, of course, promoting your music. Be sure to create engaging posts that encourage interaction - ask your fans to share your playlists, host live listening parties, create contests where fans can create their own playlists featuring your songs, or even design a 'track of the day' promotion. By integrating your Spotify music within your website—either by embedding playlists or adding 'Listen on Spotify' buttons—you can make it easy for your fans to access your music and add it to their own playlists.

Engaging Your Fans

Engaging your fans is a critical component of building a strong fanbase that can lead to more playlist features. Fans are more likely to share and promote music from artists they feel personally connected with. Make your fans feel valued by responding to their comments on social media, sending out personalized emails, and acknowledging their support. Show genuine interest in your fans' lives, engage them with interactive content, and ask for their input or opinions on things like merchandise designs or upcoming gig locations. You could also share behind-the-scenes photos or videos from your life and music-making process. By creating a sense of community, your fans are more likely to take the extra step in supporting you, such as adding your songs to their personal Spotify playlists or sharing your music with their own networks. In essence, a deeply engaged fan can become a powerful advocate for your music.

The Importance of Quality Music

Ultimately, the quality of your music is paramount. Professionally produced and mixed tracks are more likely to catch a curator's ear and secure a spot on a Spotify playlist.

Securing a spot on Spotify's playlists might seem like an uphill battle, but with these tips and a lot of perseverance, you can increase your chances significantly. Remember, it's all about the music at the end of the day. So, keep creating, keep sharing, and let the world hear your sound.