Inside the Rise of Buju Nigerian Artist with Data Tools

Kristian Gorenc Z

Aug 1, 2025

Daniel Benson, known professionally as Buju and now performing as BNXN (pronounced Benson), is a Nigerian singer and songwriter who has steadily built his name in the Afrobeats scene. Born in Lagos in 1997, Buju gained early attention for his smooth vocal delivery and genre-bending sound that blends Afro-fusion, R&B, and reggae elements.

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Buju first broke into the spotlight with the viral hit "Spiritual" and quickly followed up with collaborations that elevated his profile, including "Lenu (Remix)" featuring Burna Boy. Since then, he's delivered several charting singles such as "Outside," "Kilometer," and "Finesse" (with Pheelz). His collaborations with artists like Wizkid and Timaya further cemented his reputation as one of Nigeria's most promising talents.

If you're looking to explore his current stats and popularity across platforms, check out this profile on Viberate.

Artist Analytics by Viberate: Tracking Buju's Music Career

At Viberate, we provide industry professionals with detailed music analytics that help make smarter decisions. Whether you're a label, promoter, or digital marketer, our platform gives you a complete picture of an artist's performance across platforms like Spotify, YouTube, TikTok, and more.

Career Overview

Every artist on Viberate, including Buju, has a 12-month performance trajectory showing their momentum and top content over time. We use a "Career Health" speedometer to indicate how well an artist is doing in comparison to others in the same subgenre. This overview allows for quick assessments and benchmarking without digging into raw data.

Fanbase Size and Engagement

Understanding your audience is critical. Our platform breaks down an artist’s fanbase size across social media and streaming services. You can track how key events—like releases or public announcements—impacted the size and activity of the fanbase. Fan engagement is measured separately from fanbase size, so you can see not just how many fans an artist has, but how active those fans are. This helps determine whether a growing following is translating into real interaction and support.

Audience Maps and Demographics

Planning a tour or targeting a regional campaign? Our Audience feature gives demographic insights including age and gender breakdowns, geographical distribution, and regional engagement. For Buju, this means seeing exactly where his fanbase is strongest, from Lagos to London. These insights help artists and teams allocate marketing budgets more efficiently and plan tour stops with data-driven confidence.

Spotify Analytics

Our Spotify dashboard delivers in-depth data, from total streams to individual track performance. For any artist, you can view monthly listeners over time, track listeners by country and city, and benchmark against industry averages. Buju's songs like "Outside" and "Kilometer" have gained strong traction, and these insights help identify where to push next.

Playlist Performance

Playlists are major exposure tools. Viberate tracks playlist placements through time and shows which tracks are getting featured the most. You can customize the view to see both editorial and user-generated playlists. This is crucial for understanding how songs like "Finesse" gain momentum through playlisting and which curators are driving plays.

Track Comparison Tool

You can select multiple tracks and view their performance side-by-side in one graph. This is valuable when deciding which single to promote, understanding which genre styles perform best, or just seeing what fans respond to more. All of this can be filtered by channel—such as Spotify or YouTube—and by timeframe.

TikTok and Other Social Media

Social media matters, especially platforms like TikTok where songs can go viral in hours. Viberate shows channel-specific engagement metrics for TikTok and X (formerly Twitter). You get data on top-performing content, engagement rates, and follower growth over time. This lets artist teams tailor strategies to what's already working, or pivot fast when a song starts trending.

YouTube, Beatport, Deezer, SoundCloud, and Shazam

Viberate integrates data from additional platforms, giving a full view of an artist’s digital presence. YouTube analytics include video views and engagement. Beatport data covers chart performance and DJ relevance. SoundCloud insights show plays, uploads, and fanbase growth. Shazam tracking highlights which songs are being recognized and searched in real time. For Buju, these metrics highlight how his sound travels across genres and platforms.

Conclusion

With artists like Buju capturing attention both locally and globally, having access to reliable, multi-platform analytics is essential. Viberate delivers exactly that—giving music professionals the insights they need to make smarter, faster decisions.

If you're managing or promoting a rising star like Buju Nigerian artist, data isn’t optional. It’s the foundation of every successful campaign. Explore Viberate Artist Analytics and see how your favorite artists are performing across all key platforms.