Discover Musicians: Amplify Your A&R with Viberate

Optimize A&R with Viberate: Find musicians near you, discover similar artists, and unlock emerging talent's potential.
Discover Musicians: Amplify Your A&R with Viberate
Vasja Veber


In the dynamic world of the music industry, discovering and finding talented musicians is a crucial task. Online platforms, streaming services, music blogs, and online magazines have become instrumental in this process, helping music business professionals navigate the vast ocean of emerging talent. However, this process is not without its challenges. offers a comprehensive solution to these pain points, making it easier to discover artists and find similar artists.

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Discovering Musicians: Traditional Workflows

The process of discovering artists often begins with active exploration on online platforms and streaming services. These platforms, including SoundCloud, Bandcamp, Spotify, YouTube, and social media platforms like Instagram, Twitter, and TikTok, are rich sources of emerging talent. By searching for keywords, genres, or hashtags relevant to a label's preferred music style and target audience, A&R professionals can uncover a wealth of potential artists. Once these artists are discovered, the next step is to listen to their music attentively, evaluating their songwriting, production quality, vocal abilities, and overall potential. This careful listening allows for the curation of a list of promising artists that align with the label's artistic vision and target market.

After identifying artists with potential, A&R professionals delve deeper into their online profiles, examining their biographies, social media engagement, followers, previous releases, collaborations, and any notable achievements or press coverage. If an artist stands out and shows promise, the next step is to begin building a relationship by engaging with their content, which can involve liking, commenting, sharing, and providing constructive feedback. This engagement helps establish a connection and build trust between the artist and the label. A crucial part of this process is also assessing an artist's online engagement and fan interaction, which includes monitoring metrics like follower growth, streaming numbers, comments, shares, and the level of audience engagement.

In addition to online platforms and streaming services, music blogs and online magazines play a significant role in the musician discovery process. A&R professionals research and identify respected music blogs, online magazines, and music review websites that align with the label's genre and target audience. Regularly monitoring these sources for new music recommendations, featured artists, and reviews helps in staying up-to-date with emerging talent and industry trends. When an artist is mentioned or reviewed by a trusted source, the write-up is analyzed carefully to understand the reviewer's perspective, the artist's strengths and weaknesses, and any potential growth areas or unique selling points. A&R professionals also actively reach out to music bloggers, writers, and journalists to establish connections and build relationships, which can involve introducing the label, sharing information about the label's artists, and expressing interest in receiving future recommendations or submissions. Collaborations with influential bloggers, vloggers, or social media influencers can also help amplify the label's reach.

Pain Points in the Music Discovery Process

The music discovery process is fraught with challenges. The vast amount of music available online makes it difficult to discover quality talent efficiently. A&R work is inherently subjective, as different individuals have different preferences and opinions about what constitutes promising talent. Limited resources, both in terms of time and budget, can make it challenging to allocate enough resources to properly evaluate and develop each artist. Additionally, there is intense competition among labels and A&R professionals to secure the best talent, sometimes resulting in bidding wars and inflated contract offers.

How Viberate Solves Music Discovery Pains

At Viberate, we understand the challenges faced in the music discovery process, and we've developed a comprehensive solution to address these pain points. Our all-in-one music discovery platform uses data-driven charts and advanced filters to help you, as an A&R professional, discover and screen more talent in less time. The Viberate Chart ranks every artist by their overall music and social media performance, providing an unbiased overview of each artist’s analytics. This chart goes beyond superstar names, offering a broad spectrum of artists for you to explore.

Our advanced filters and sorting options allow you to pinpoint the artists you’re looking for. The "HOT" filters are a shortcut to trending artists, and you can narrow down your selection by determining the artists’ country, genre, and subgenre. To focus on the most recent breakthroughs, you can set the rank and fanbase size range and sort by performance on specific channels such as Spotify, YouTube, Instagram, TikTok, SoundCloud, and more, as well as the timeframe.

We also enable you to save your charts with pre-selected A&R filters for future reference. These saved charts can be accessed under “Saved Charts” in the upper right corner or on your Home page. The artists’ data in these charts is freshly updated, allowing you to keep an eye on new movements.

In addition to these features, Viberate allows you to screen the performance of selected artists on specific channels. We include synthetic indicators like the “Career Health” speedometer and the yearly “Career Performance” trajectory, which combine several different metrics, making it easier to screen an artist’s performance. You can also create your own “Custom View” dashboard to save the analytics sections that are most important for your talent discovery process. This feature allows you to screen every artist with your own custom dashboard. To keep track of the artists that caught your attention, you can follow them, and these artists will be collected, ranked, and analyzed on your Home page. For a detailed comparison, you can analyze the artists side-by-side.

Viberate Analytics: Professional music analytics suite at an unbeatable price: $9.90/mo. Charts, talent discovery tools, plus Spotify, TikTok, and other channel-specific analytics of every artist out there.


Discovering and finding musicians in the music industry is a crucial task, and utilizing online platforms, streaming services, music blogs, and online magazines can significantly streamline this process. Viberate offers a comprehensive solution to overcome the pain points in the musician discovery process. Leverage these strategies and tools to discover talented musicians, find similar artists, and support the growth of emerging talent. So, next time when you ask yourself, 'Where can I find musicians near me?' look no further. Just use Viberate's music discovery tools!

Vasja Veber

Vasja Veber

Founder & CBDO at Viberate
A music manager and a tech geek. Vasja is combining his two passions at Viberate, where his main mission as a co-founder is to tell music services that they need us desperately.