Maximize Success with Viberate's Spotify Analytics

Kristian Gorenc Z

Jul 10, 2023

Introduction

Gone are the days of blindly spending on music marketing and hoping for the best. Data have revolutionized the industry, allowing you to track every marketing effort. By mastering Spotify analytics, you can make informed decisions, optimize your budget, and "growth hack" your Spotify releases.

Follow these steps to achieve success with Spotify analytics.

📌 Viberate for Artists: Unite every tool an independent artist needs to maximize their career in one hub – including a free website, music distribution, advancing, playlist & festival pitching, and analytics.

Step 1: Grasping Spotify analytics and their importance

Spotify analytics provide valuable data each time a track is played. This information helps you understand your audience and how well your music resonates with them. Monitoring the Music and Audience tabs in your Spotify for Artists dashboard allows you to examine each track's performance, playlist additions, and listener details.

Focus on these stats: top-played tracks, playlist adds, listener age, gender, countries, cities, and "Listeners also like." This information is essential for "growth hacking" your releases with Spotify analytics. Maximize Spotify Analytics for Music Growth

Step 2: Using analytics for Spotify growth hacking

Only 30% of marketers use analytics or make data-driven decisions for promotion, according to a recent marketing survey. Skillful use of Spotify analytics can give you a competitive edge in promoting your playlists and tracks, leading to more streams and profits.

Here's how to get started:

✅ Create a Spotify playlist featuring your best tracks and similar tracks from other artists. Promote your playlist to fans of those artists and (sub)genres.

✅ Define your target audience using the stats mentioned earlier. This will help you create cost-effective sponsored posts.

✅ Develop Facebook and Instagram ads tailored to your target audience's locations and interests.

✅ Set a realistic marketing budget and goals, such as investing $100 to gain 1,000 Spotify streams in one month.

✅ Ensure your social media profiles are polished and appealing to encourage visits to your Spotify playlist.

✅ Attract attention with engaging ads, focusing on News Feed and Stories placements. Consider creating eye-catching 15-second video clips with music.

✅ Perform A/B testing to determine which ad elements resonate best with your target audience.

By analyzing your stats, Spotify analytics can help you advertise to both existing and potential fans.

Step 3: Learn from UMEK’s example

Examining UMEK's Spotify analytics insights on Viberate offers a valuable example for creating and targeting ads. Consider your (potential) listeners' demographics, languages, and interests, and envision how your music fits into their daily lives.

In UMEK's case, Spotify analytics reveal that his average fan is a 30-year-old male from Berlin who also follows Enrico Sangiuliano and Joyhauser. When crafting the ad, we'd identify the age range that best represents UMEK's fanbase. While the 18-44 group is a possibility, narrowing it down to a core audience of 20- to 34-year-olds is more effective.

Although the fanbase is predominantly male, we'd target both genders and further define the audience based on interests. To select the countries for targeting, consider the monthly streaming map. Germany is a prime location, but other countries like Mexico also have a strong UMEK fanbase. Social media analytics show a similar pattern, wth a significant presence in Spain. Targeting can be refined to the city level as well.

Lastly, consider the various interests of potential fans. To promote new releases on Spotify, target audiences who are fans of electronic music and have interests in: Electronic artists and festivals (e.g., Tomorrowland), Electronic magazines and larger websites (e.g., Discogs, DJ Mag) and DJ equipment (e.g., Pioneer, Ableton).

Step 4: Use retargeting to boost your promotion

Monitor your analytics for Spotify and other social media channels to see how people are interacting with your playlist and which ads are driving traffic. Create custom audiences by targeting those who have engaged with you on Facebook or Instagram.

Utilize these stats for retargeting:

✅ Video ad views: Promote your video ad to generate views, then retarget another ad to those who have viewed at least 10 seconds of your video.

✅ Use email lists (e.g., newsletter subscribers) to create custom audiences in Facebook Ads Manager.

✅ Create lookalike audiences with similar characteristics in different markets based on your custom audiences.

Step 5: Use a platform that combines Spotify analytics with other important stats

Save time and effort by using tools that help interpret your Spotify analytics. Consider a platform like Viberate that tracks all your social media and streaming metrics in one place.

With Viberate's Spotify analytics tracker, you can track and examine your own Spotify stats alongside those of other artists. Monitor the performance of your releases, filter thousands of playlists by genres and followers, and gain valuable insights.