Artist Management Secrets: Why Viberate is a Must

Matic Magister

Nov 10, 2023

Behind every chart-topping track, sold-out concert, and breakout music video, there's an unsung hero working tirelessly behind the scenes: the artist manager. Artist management plays a pivotal role in shaping the success trajectory of a musician's career, encompassing a gamut of responsibilities from crafting brand image to securing the best contracts.

Being an artist manager isn't just about loving music; it's about guiding a musical talent through the labyrinth of the music industry. Here's a closer look at what this vital role entails and how Viberate is transforming the art of artist management with its cutting-edge analytics.

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What Does an Artist Manager Do?

An artist manager represents and advises musicians or bands. Their primary objective is to ensure that their client's music reaches the right ears, securing optimal deals, contracts, and tour opportunities. A day in the life of a manager can involve:

• Negotiating contracts: Navigating the intricacies of music industry contracts is no easy feat. Artist management involves deliberating business choices on behalf of the artist, using sharp negotiating skills to seal the best deals.
• Marketing and branding: The public image of a musician is often meticulously curated, mirroring trends in music and popular culture. This process is driven by the manager.
• Touring: Every concert or tour requires coordination between the artist’s record label, booking agents, and venues. Managers ensure that tours are strategically planned and executed seamlessly.
• Artist development: Managers also wear the hat of a mentor, offering creative guidance and forging connections with music producers and collaborators.
• Promotion: Spreading the word about an artist’s music is essential. Managers ensure that their client's music garners attention through strategic placements on music platforms and publications.
• Financial management: Most artists aren't financial experts. Managers bridge this gap by building a team of professionals who oversee an artist's financial interests.
• Multimedia opportunities: As an artist gains popularity, doors to opportunities outside the music realm open. Managers steer their clients through these new avenues.

Compensation for all these efforts usually comes from a fixed percentage (typically 15-30%) of the artist's gross revenue. In some instances, managers might opt for a net % contract, which allows them to earn only when the artist profits.

Viberate: The Ultimate Tool for the Modern Artist Manager

In this data-driven age, artist management has evolved. Analytics plays an indispensable role in informing decisions and spotting trends. That's where Viberate comes into play.

Designed to distil vast amounts of data into actionable insights, Viberate's analytics platform analyzes and ranks every artist, offering tools tailor-made for efficient artist management. Whether you're an artist manager or a self-represented artist, Viberate empowers you with the tools to monitor performances, spot opportunities, and streamline management tasks.

Here's a use-case rundown of how Viberate can be a game-changer:

• Monitor performance: An artist's "Overview" presents a comprehensive snapshot of their social media and music performance, allowing managers to track and compare growth metrics.
• Identify opportunities: Real-time market information, combined with an artist’s audience map, paves the way for spotting new markets or promotional avenues.
• Compare and improve: Benchmarking against similar artists can provide crucial insights, from audience demographics to playlist reach. Viberate makes these comparisons straightforward and intuitive.
• Plan collaborations: Envisaging a collaboration? Viberate's tools help identify potential artists that resonate with your client's genre, ensuring successful joint ventures.
• Find the right playlists: Pitching tracks to the right playlist can make all the difference. Viberate simplifies this with a comprehensive database of Spotify and Apple Music playlists.
• Plan tours and gigs: With Viberate's exhaustive list of venues and festivals, planning tours or spotting gig opportunities becomes a cinch.
• Customize your process: Viberate also offers a customization feature, allowing managers to focus on the metrics that matter most to them.

In conclusion

data-driven analytics have emerged as an indispensable ally for artist management. With platforms like Viberate, the role of an artist manager is not only simplified but also significantly more informed. Gone are the days of guesswork; today's managers are equipped with the insights and tools to steer their clients towards uncharted heights of success.