Viberate's Guide to Finding Music Influencers

Kristian Gorenc Z

Apr 24, 2024

In today's digital age, influencer marketing has become a pivotal strategy for brands aiming to reach a wider audience, especially among younger demographics. Music artists, with their organic and loyal following, stand out as particularly effective influencers. Viberate offers a unique and powerful tool for brands to tap into this potential by identifying rising artists who are gaining traction but are not yet mainstream. In this article, we'll explore how to use Viberate to find these potential influencers for your brand.

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Identifying the Right Artists

Suppose your brand aligns with the Hip Hop genre. Your objective is to find up-and-coming Hip Hop artists who are growing their following but are still within your budget for influencer partnerships. Here’s how you can utilize Viberate to achieve this:

Step 1: Accessing the Artist Database

Firstly, log in to Viberate and head to the "Artists" tab in the megamenu. You'll be greeted by an extensive chart featuring over a million artists. This database is your starting point.

Step 2: Refining Your Search

To refine your search, select "Hip Hop" as the main genre. You can further narrow it down by choosing subgenres like "Contemporary Hip Hop" and "Trap," depending on your brand’s specific alignment.

Step 3: Utilizing Advanced Filters

Viberate’s unique feature comes into play here. Scroll to the advanced filters section and select "Viberate Artist Rank" from the dropdown. Set the range from 50,000 to the end. This filter will display artists ranked 50,000 or lower on Viberate, effectively filtering out the superstars and well-established artists.

Step 4: Analyzing Spotify Followers

Go back to the chart and sort the list by the "Spotify followers" column. This will arrange artists based on their Spotify following, a crucial metric for gauging their popularity and reach.

Step 5: Assessing Follower Base and Growth

Look for artists with a balanced ratio of follower base and growth percentage. An artist with a substantial fan base and a high growth rate indicates a rapidly expanding audience, ideal for brand promotion.

Step 6: Considering Social Media Presence

Don’t overlook an artist's social media influence. Sort the list by Instagram or TikTok followers to evaluate their reach on these platforms. A strong social media presence can amplify your brand’s visibility.

Making the Right Choice

After analyzing these factors, select artists who align with your brand’s image and values. The ideal candidates are those who have a significant and growing following, both on streaming platforms and social media, and whose artistic persona resonates with your brand's identity.

Viberate streamlines the process of identifying these artists, providing a comprehensive and user-friendly platform for strategic influencer collaboration. By leveraging Viberate's capabilities, you can effectively position your brand in front of a growing audience, maximizing your marketing impact.