Viberate: Simple Soundcharts Alternative or Better?

Sara Mekinc

Jan 9, 2022

The music industry is adopting data analytics at an incredible pace. No wonder, as everything from promoting tracks to selling tickets and growing fan numbers relies on successfully navigating streaming and social media channels. Monitoring services such as Soundcharts or any Soundcharts alternative can therefore be your most valuable ally. 

As selecting the best data analytics tool can be challenging, we’ve assembled some key pointers. They'll help you think about each Soundcharts alternative according to what you need and understand music data better.

Working with music data: what to look for

Every Soundcharts alternative is there for the same purpose: to help you understand how different artists and types of music “live” across online channels, to provide you with better understanding of music markets, to give you an upper hand in planning effective promotion, and to help you “growth hack” your career.

When evaluating a Soundcharts substitute or any data analytics tool, look for four key points: usability of platform, clarity of data, channels monitored, and support provided.

If you’re looking for a Soundcharts alternative with a more easy-to-digest visual presentation, Viberate’s design might be just what you need.

Let’s first touch on support. Both Soundcharts and Viberate point out they were built by industry experts and can therefore anticipate your needs better. This is fine, because data analytics is still a relatively new subject in the music business, so both platforms offer hands-on support by people and resources you can work with (articles on both as well as videos, webinars, etc. on Viberate).

Viberate was founded by individuals with 20+ years' experience in the music industry, so you’ll be getting first-hand advice on managing careers, talent scouting, crafting promotional campaigns, and using data. There are also friendly people managing the support channels, guiding you through the platform wherever you feel you need extra advice. 

Now let’s examine the first three points more closely.

Soundcharts vs. Viberate: compare the features

Now that we’ve tackled the basics, let’s look at features and benefits.

#1 What sort of data is covered?

As a Soundcharts alternative, Viberate delivers insights into more key social media and streaming channels (Spotify, Beatport, TikTok, YouTube, Instagram, Facebook, SoundCloud, Deezer, Twitter and Shazam) as well as stats for radio airplay, covering more than 24,000 radio stations.

Viberate is different from Soundcharts in that it doesn’t focus solely on music artists. Viberate provides data for all the players in the music ecosystem: artists, labels, festivals, events and venues. Every music entity is additionally interconnected for your convenience, meaning that if you check out an artist’s profile, for example, you’ll also see which events they were and will be playing, and what size venue they typically book.

On Viberate, you’ll also get data insights into countries and genres. This can give you an edge when doing market research or planning a promotional campaign. 

#2 How reliable is the Soundcharts and Viberate data?

Besides covering more entities, the Viberate data is also curated and verified. This makes it a reliable source of information rather than just a Soundcharts replacement. If you search for an artist, for example, you’ll immediately get a comprehensive set of results including relevant events and festivals.

Because every Viberate entry is checked multiple times, there are no double entries, meaning you’ll always get “clean” results for whichever name you’re looking for.

While both Soundcharts and Viberate make it possible to compare artists side by side, the clarity and depth of results is definitely an important factor for smooth work. Speaking of which, let’s touch on the user experience next.

#3 Which tool is friendlier to work with?

If you’re working with basic metrics such as number of followers, chart ranks and main audience stats, Soundcharts will do just fine for quick work. All the key stats are collected and presented in a comprehensive overview and with brief text summaries of the top takeaways in key channels.

If you’re looking for a Soundcharts alternative with a more easy-to-digest visual presentation, Viberate’s design might be just what you need.

Viberate’s user experience offers a more visual approach, with synthetic metrics (meaning values that are a result of combining different metrics) aiming to quickly give you an idea of how an artist is currently doing.

The data goes deeper than basic stats, of course, but you’ll get easy-to-understand insights for every chapter you’re focusing on. This just might make your work a little faster and more effortless. 

Soundcharts pricing vs. Viberate pricing

As all things in business go, pricing is definitely a factor in choosing a Soundcharts substitute.

Both platforms offer different price plans for different business needs. Soundcharts’ basic plan starts at $10/month and covers basic insights plus full access to one selected artist’s stats. Viberate’s Lite price plan is free of charge, covers two artists and is intended for basic stats monitoring. Both plans are a fine choice for anyone looking for a tool that collects social media and streaming stats in one place, which definitely makes the work more time efficient.

Both Viberate and Soundcharts provide a plan for more advanced users – “Premium” on Viberate and “Pro” on Soundcharts. This option covers everything from researching charts to detailed overviews of cross-channel performance. But for $124 a month, Viberate gives you more bang for your buck as a Soundcharts alternative – also in terms of data quality. 

To get a better feel for working with data analytics, you can always try it out for free. Viberate gives you access to the Premium plan for free.