The Secret’s in the Targeting: Data Helps Every Music Pro Better Understand the Audience

Urska Jaksa

Nov 20, 2020

Getting to know the artist’s audience makes planning a walk in the park – a walk in the park without tripping because your glasses are constantly fogging up, even. Data helps to clear the way for music professionals. 

We've customized this guide through Viberate’s Audience analytics for music pros from label executives, A&Rs to promotors (you can also find instructions for artists and their close teams here).

With the visualized insights into the artist’s fanbase, you’ll be able to:

🎯 plan the promotional campaigns, everyday social media strategies, and future gigs of artists on your roster,

🌡️ screen new talent,

📈 see in which countries and cities the artist has been gaining momentum recently, and

🗓️ book the right artist for a future event, based on their fanbase in a specific country or city.

… smarter and with less risk.

#1 Audience Map

In this section, you can see the artist’s distribution of followers on Instagram, YouTube and TikTok across countries.

❓ HOW TO USE IT:

Use this knowledge to optimize the promotional campaigns and everyday social media efforts of artists on your roster.

When you get back to planning tours or new gigs for an artist, check the audience in a specific country. You’ll get a sense of the crowd you can expect and see how successfully you can promote the event to the artist's fanbase. Also, this knowledge can help you pitch gigs to promotors in specific countries.

When looking for new talent, sort the countries by “Audience in 1 Month” and see if the artist is gaining momentum in a specific country.

If you want to book the artist for a future event, see how big their fanbase in a specific country is.

TIPS:

✔️ This is a good aid to help you select the right target audiences and bulletproof ad targeting for the artists on your roster.

#2 Gender and Age Breakdown

Get into the distribution of followers on Instagram, YouTube and TikTok by gender and age groups.

❓ HOW TO USE IT:

Like the Audience Map section above, it will help you better target the promotional campaigns of artists on your roster.

If you want to book the artist for a future event, see if the target audience of the event and the artist match. 

#3 Instagram Audience City Map

This section takes the Audience Map one step further, allowing you to pinpoint your Instagram audience in cities. 

❓ HOW TO USE IT:

Use this knowledge to optimize the promotional campaigns of artists on your roster. You can start by targeting ads to hotspots and expand to other areas when you gain momentum.

Sort by “Audience by 1 Month” to check how the artist’s recent gigs and promotional engagements in a specific city influenced fanbase growth.

Before you get back to planning a tour or new gigs, check the audience in a specific city. You’ll get a sense of the crowd you can expect and see how successfully you can promote the event to the fanbase.

If you’re considering booking an artist for a local event, see if they have a fanbase in a specific city.

Combining this knowledge with other information will give you the full picture – and these articles will help you get there:

📌 Find Emerging Artists with Charts

📌 Learn About the Artists Through Their Stats

📌 Track Artists and Discover New Talent on Beatport