How to Use Spotify Monthly Listeners Like a Pro

Kristian Gorenc Z

Nov 22, 2025

If you're in the music industry, you’ve heard of "Spotify monthly listeners." But what does the number really mean—and how can artists, managers, and A&Rs use it to their advantage?

Let’s break it down.

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What are Spotify Monthly Listeners?

Spotify monthly listeners represent the number of unique users who have streamed an artist's music on Spotify over the past 28 days. It updates daily, and includes both passive (e.g., playlist plays) and active listeners.

You can for any artist on Spotify. It's a simple but powerful top-level metric. It doesn't tell you how often someone listens, but it gives you a reliable measure of overall reach.

How Professionals Use the Metric

For A&Rs

A&R reps use monthly listener data as an early signal of traction. An unsigned artist with 100K+ monthly listeners—especially if those listeners come from editorial playlists or are highly engaged—might be worth a deeper look.

But volume alone isn't enough. Professionals often cross-reference the monthly listener data with stream-to-listener ratios, playlist sources (editorial, algorithmic, user-generated), and audience geolocation. This helps determine whether the numbers are real, organic, and sustainable.

For Artists and Managers

Monthly listener trends tell you if your promo is working. If you dropped a new single or got playlisted last week, a spike—or lack thereof—shows the impact.

Artists and managers can benchmark against similar artists, track their growth over time, and identify which releases made the biggest difference.

Why You Need Pro-Level Spotify Insights

Spotify for Artists is great for tracking your own data. But if you’re a serious professional—scouting talent, planning tours, pitching to playlists, or managing multiple artists—you need something more robust.

That’s where Viberate comes in.

Spotify Analytics of 11M+ Artists: Premium Stats, Unbeatable Price

Viberate offers full visibility into monthly listeners, followers, playlisting, and streaming data. The platform covers over 11 million artists with public Spotify releases and refreshes stats daily, giving you accurate and current insights.

One Platform, All the Streaming Stats

Stop checking artist profiles one by one. Viberate tracks all the key Spotify metrics in one place.

You can see monthly listeners and their history to identify trends and compare to industry averages. Song performance data ranks all songs by stream count across multiple timeframes, including 7 days, 1 month, 12 months, and all time. Audience geolocation tools show top cities and countries by listener volume, so you can target marketing and tour planning accordingly.

Playlist analytics allow you to track placements across editorial, algorithmic, and user-generated playlists, helping you identify which songs are performing well and which curators are backing the artist. Key ratios like listener-to-follower and stream-to-listener reveal fan engagement and consumption behavior over time.

Real-World Example: Planning a Tour

Let’s say you manage an indie artist who just hit 250K monthly listeners. Good news. But where are those fans?

Viberate shows you their top 10 cities. If four of them are in Mexico and three are in Spain, your next steps are clear: get your artist booked in those cities. Build a local team. Push local playlists.

You won’t get that kind of data from Spotify for Artists alone—not at scale, and not across multiple artists.

Booking and Collaboration Strategy

Need to plan a collaborative release or book a strong support act? Viberate lets you sort artists by overlapping audience, compare monthly listener counts, and check engagement and genre fit. It’s data-driven decision-making made simple.

Daily Charts That Actually Help

Viberate charts aren't just for bragging rights. They're tools that let you filter by country, genre, and follower range. You can also apply the "HOT" filter to spot rising acts and customize lists for A&R scouting, editorial pitches, or performance comparisons.

Whether you’re comparing rappers in France or singer-songwriters in the US, Viberate gives you the structure to work fast and smart.

Summary: Why Spotify Monthly Listeners Matter

It’s a clear indicator of reach—not depth, but width. It's useful for spotting trends, benchmarking, and guiding promo. While not enough by itself, the metric is powerful when combined with other insights.

If you’re serious about growing artists, tracking careers, or scouting talent, you can’t rely on partial data. With Viberate, you get the full picture.

Source of music data: Viberate.com