How to Track TikTok Analytics with Viberate Explained!

Kristian Gorenc Z

Dec 4, 2023

In today's digital age, the music landscape has significantly shifted, and TikTok has emerged as a formidable platform for artists to gain traction. As artists and their teams strive to make a mark in the crowded music industry, it's not just about creating great content, but also about understanding performance metrics. That's where the essence of how to analyze TikTok analytics comes into play. Monitoring and understanding these analytics can profoundly influence crucial business decisions, propelling artists to newer heights.

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Viberate's Comprehensive Approach to TikTok Analysis

TikTok Overview:

Viberate offers an in-depth look into an artist's key TikTok metrics spanning the last three months, contrasting these with the preceding three months. This rich data is further juxtaposed against the industry average. Such meticulous analytics empowers you to:

• Compare your artist's metrics for the present three-month window against the preceding period. It's vital to ascertain if the numbers have remained stable, shown improvement, or perhaps indicated a decrease.
• Strategize to elevate your follower growth and engagement to meet or surpass the industry benchmark. Historical data with peaks in performance can provide valuable insights. Delving into these spikes can help decipher successful practices that can be repeated in future campaigns.

For professionals scouting potential talent or analyzing an artist's market standing:

• Examine whether the artist has showcased improved TikTok metrics in the present three-month frame vis-à-vis the preceding one.
• Assess follower growth and engagement trajectories over time. The 'Followers' chart provides a visual cue about fanbase growth dynamics, indicating if there's a momentum building. Similarly, 'Likes & Comments' and 'Views' graphs furnish a macro view, revealing if the engagement is on an uptrend, downtrend, or holding steady.

A salient point to consider is that an artist's engagement that's on par or exceeds the industry average, marked in green, signifies an engaged and rapidly expanding audience. Since engagement tends to diminish with a burgeoning fanbase, artists are bench-marked against their contemporaries, making the comparison more meaningful.

TikTok Content Performance:

Viberate’s dashboard also provides insights into the artist’s most-utilized hashtags and mentions. Additionally, it showcases the content pieces that resonate most with the audience.

Artists can:

• Gauge which posts have garnered maximum traction, allowing them to tailor their future content in a similar vein.
• Benchmark their practices against their peers, borrowing inspiration from the hashtags they deploy.

For industry professionals, discerning if the top-performing posts share a unique trait or theme is invaluable. Recognizing a consistent narrative or theme enhances brand recall. The additional layer of authenticity this adds can be pivotal in brand-building, given that today's audience cherishes genuine content.

TikTok Mentions From Artists:

A crucial metric often overlooked is the mentions an artist receives from their contemporaries. This can be an indicator of influence, collaborations, or simply the buzz the artist is generating in the industry.

TikTok Followers Demographics:

Understanding the geographical spread of followers and their gender & age distribution can greatly influence marketing decisions, tour locations, and even content creation.

Harnessing Viberate’s Analytics: Use Cases

To illustrate how does TikTok analytics work, let's delve into potential scenarios:

• Tailored Campaigns: If an artist notices a surge in followers from a specific country, they might consider rolling out content tailored to that audience, or even planning a tour in that region.
• Content Replication: Recognizing a spike in engagement during a specific campaign or post allows for the replication of successful elements in future content pieces.
• Collaboration Opportunities: Regular mentions from a specific artist might be an indicator for potential collaborations or partnerships.
• Targeted Advertising: With insights into gender and age demographics, artists can ensure their ad spends are directed effectively, ensuring maximum ROI.

In Conclusion

For artists, management teams, and industry professionals, the importance of understanding TikTok analytics cannot be understated. Platforms like Viberate make this task seamless, turning raw data into actionable insights. As the music industry evolves with technology, embracing these tools will undoubtedly pave the way for smarter decisions and unparalleled success.