How to See Your TikTok Analytics: A Pro Guide for Artists

Matic Magister

May 10, 2025

TikTok has quickly become one of the most powerful platforms for music discovery and promotion. As a music professional, understanding how to track your TikTok performance can help you grow your fanbase, refine your promotional strategy, and connect with your audience in meaningful ways. If you're already familiar with TikTok’s analytics, you may know that it offers basic insights, but for deeper, more comprehensive data, there are more advanced tools available.

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In this guide, we’ll show you how to check your TikTok analytics, both through the native TikTok app and by leveraging more detailed analytics tools like Viberate.

Step 1: Switch to a Pro Account on TikTok

To access TikTok analytics, you first need to switch to a Pro Account. If you're using a personal account, you won’t be able to access the analytics features that TikTok provides.

How to Switch to a Pro Account

Open the TikTok app and go to your profile.

Tap the three dots (or lines) in the top-right corner of the screen to access your settings.

Select Manage Account.

Tap Switch to Pro Account and choose a category that best represents your account (such as a creator or business profile).

Once you've done this, you'll have access to TikTok's analytics, which is crucial for monitoring your performance as a music professional.

Step 2: Access Your TikTok Analytics

Now that you're using a Pro Account, you can access your TikTok analytics to monitor how your content is performing.

How to Access Analytics

Go to your TikTok profile.

Tap the three dots again in the top-right corner.

Select Creator Tools from the menu.

Tap on Analytics.

You’ll now be able to view key metrics related to your TikTok performance, segmented into three main tabs: Overview, Content, and Followers.

Step 3: Understand TikTok Analytics Overview

TikTok provides a variety of metrics that help you assess how well your content is performing and how your audience is engaging with it. Here's a breakdown of each section in the analytics dashboard:

Overview

The Overview section shows the overall performance of your account, including:

• Video views: The total number of times your videos have been viewed.
• Profile views: The number of visits to your profile.
• Follower growth: The number of new followers you've gained over a set period.

This section allows you to get a snapshot of your account’s performance over time.

Content

In the Content tab, you can analyze each video’s performance. This includes metrics such as:

• Views
• Likes
• Shares
• Comments

These metrics help you identify which pieces of content are resonating most with your audience.

Followers

The Followers section gives you insights into your audience demographics, including:

• Age: What age groups are engaging with your content.
• Gender: The gender distribution of your followers.
• Location: Where your followers are located.
• Active times: When your followers are most active on TikTok.

This is helpful for tailoring your content to the right audience and posting at optimal times.

Step 4: Choose the Right Time Range for Your Analytics

TikTok allows you to customize the time range for your analytics data. This helps you track short-term and long-term trends in your performance.

Adjust Time Range

• 7 days: See performance for the past week.
• 28 days: See performance for the last month.
• Custom range: Set your own time range for a more detailed look at your data.

Tracking performance over different periods gives you a clearer picture of your content’s growth and evolution.

Step 5: Track Engagement and Content Performance

Engagement is one of the most important metrics to track. Look for trends in:

• Likes: How many users are reacting positively to your content.
• Comments: Are people leaving comments and engaging in conversations?
• Shares: Is your content being shared, indicating it resonates strongly with viewers?
• Engagement rate: A combination of likes, comments, and shares relative to the number of views.

This helps you assess how well your content is resonating with your audience and make adjustments as needed.

For Music Professionals: Going Beyond Basic TikTok Analytics

While TikTok’s native analytics provide valuable insights, they may not be enough for music professionals looking to deeply understand their performance or track the success of a particular song or artist. If you want true, in-depth insights into TikTok performance, Viberate’s TikTok Analytics offers a much more detailed and comprehensive view.

Viberate’s TikTok Analytics provides advanced tools to analyze not just your own TikTok account but also those of other artists, helping you stay on top of trends, discover opportunities, and develop more effective promotional strategies.

TikTok Analytics for 11M+ Artists

Viberate allows you to track the performance of over 11 million artists across TikTok. This includes detailed data about:

• Fanbase evolution: Monitor the growth of an artist’s TikTok followers over time.
• Demographics and geo-location: Dive into who the fans are and where they’re located.
• Content performance: Track how well individual pieces of content are performing.

With this data, you can adjust your strategies and make more informed decisions about your TikTok content.

All TikTok Stats in One Place

Viberate centralizes all your TikTok metrics, so you can track:

• Fanbase growth
• Engagement
• Content performance

No more switching between platforms or piecing together data from various sources—everything is in one easy-to-use platform.

Track Audience Geolocation

One of the most powerful features for music professionals is the ability to see exactly where an artist’s followers are located. Viberate’s Audience Geolocation tool allows you to pinpoint the countries where an artist has the biggest TikTok following. This data is invaluable when planning marketing campaigns or live performances.

Identify Top-Performing Content

With Viberate’s analytics, you can identify which types of content are most successful with your audience. Discover the top-performing videos over various timeframes and see which industry mentions are driving traffic to your TikTok profile. This information is crucial for refining your content strategy and ensuring your music resonates with the right people.

TikTok Followers Tracker

Viberate’s TikTok Followers Tracker provides a complete overview of an artist’s follower growth over the past year and compares it to industry averages. This gives you a contextual understanding of how well an artist is doing in comparison to their peers.

Discover Trending Artists Using TikTok Data

Viberate’s Artist Chart lets you discover trending artists based on TikTok performance data. You can filter by genre, country, and other metrics to find artists who are performing well on TikTok. This feature is particularly helpful for identifying potential collaborators or booking opportunities.

Conclusion: Optimize Your TikTok Strategy with Viberate Analytics

Now that you know how to see your TikTok analytics and understand the basic features TikTok provides, it's clear that deeper insights can be crucial for music professionals. While TikTok’s native analytics offer a basic overview of your performance, Viberate’s TikTok Analytics gives you the detailed, in-depth data you need to take your TikTok game to the next level.

If you're serious about growing your TikTok presence and tracking performance across the music industry, Viberate is the tool to help you gain those critical insights. To learn more about how to see your TikTok analytics and start exploring Viberate's features, visit .

With Viberate, you can not only track your own performance but also explore the TikTok success of other artists, discover trends, and adapt your promotional strategies for better results.