How to Get to Analytics on TikTok

Matic Magister

Jun 4, 2025

TikTok is a goldmine for music discovery, audience engagement, and viral success. Whether you're an artist, manager, label executive, or A&R scout, understanding TikTok analytics can give you a decisive edge in today's fast-moving music industry. But with so much content and data flying around, where do you begin?

📌 Viberate Analytics: Professional music analytics suite at an unbeatable price: $19.90/mo. Charts, talent discovery tools, plus Spotify, TikTok, and other channel-specific analytics of every artist out there.

If you're wondering , you've come to the right place. In this article, we’ll walk you through the best way to access detailed TikTok analytics — especially if you work in music.

Why TikTok Analytics Matter in Music

TikTok is one of the most powerful platforms for music promotion today. It influences everything from streaming spikes to chart positions. A single trending sound can lead to millions of listens overnight. But to leverage that power, you need data. Good data.

TikTok's native analytics offer a basic overview for individual creators, but they fall short for anyone trying to do deeper industry analysis, competitive benchmarking, or audience targeting at scale.

That’s where Viberate comes in. As a music data analytics service, Viberate offers the most complete TikTok analytics tool tailored specifically for the music industry.

What Makes Viberate TikTok Analytics Unique

1. Insights on Over 11 Million Artists

Viberate tracks TikTok analytics for over 11 million artists. You can analyze fanbase growth, engagement metrics, content performance, and even industry mentions — all in one place. Whether you're comparing artist performance or scouting new talent, this scale is unmatched.

2. Follower Growth and Comparison Tools

Use Viberate’s TikTok followers tracker to monitor an artist’s growth over the past year. You can even compare their growth in the last 3 months to the previous 3-month period, giving you a clear picture of momentum and potential.

This isn’t just raw data — it’s contextualized by industry averages so you can benchmark artists accurately.

3. Engagement Analysis at a Glance

Engagement is everything on TikTok. With Viberate, you can see how an artist’s videos are performing by tracking views, likes, and comments. More importantly, you can compare this engagement to artists with similar fanbases. That gives you a strategic advantage when it comes to content planning or evaluating partnerships.

4. Top-Performing Content Breakdown

Viberate lets you identify an artist’s top-performing TikToks within custom timeframes. Whether you’re planning a campaign or studying viral patterns, you’ll understand which types of content resonate best — and why.

You’ll also see which industry players (like influencers or brands) are mentioning the artist. That’s a big plus for networking and campaign planning.

5. Geographic and Demographic Insights

Knowing where your audience is located is crucial for any artist. Viberate shows you which countries an artist’s TikTok followers are coming from. This helps with tour planning, marketing campaigns, and even paid promotion targeting.

Demographics are just as important. With Viberate, you get detailed insights into your audience’s age and gender breakdown. This allows you to craft more personalized and effective marketing strategies.

6. Charts for Talent Discovery

If you’re in A&R or talent scouting, Viberate’s TikTok Artist Chart is your go-to tool. Sort artists by genre, country, or TikTok metrics like follower growth and engagement. These filters help you discover up-and-coming artists based on real performance, not just buzz.

How Music Professionals Use Viberate's TikTok Data

• Labels use it to track the success of their signed artists and find promising unsigned talent.
• Managers use it to benchmark growth and fine-tune social media strategies.
• Booking agents use geographic data to identify where artists have the most fans.
• Marketers use content analytics to understand what kind of videos work best for each artist.

In short, it’s a powerful tool that brings clarity to your TikTok strategy.

Conclusion

Getting access to detailed, accurate TikTok analytics is no longer optional — it's a necessity for music professionals. While TikTok’s native tools offer a starting point, Viberate takes it to the next level by giving you everything you need to analyze, compare, and strategize around TikTok data.

Whether you're building a campaign, tracking an artist's rise, or scouting the next big thing, Viberate makes it easy to navigate the noise and focus on what matters most: the music, and the people who love it.