How to Analyze YouTube Analytics: Master Your Music's Reach

Miha Prebil

Dec 6, 2023

YouTube has emerged as a crucial platform for musicians, allowing them to share their music, connect with fans, and grow their careers. For artists and music professionals, understanding YouTube analytics is vital to harnessing the full potential of the platform. In this article, we'll explore how to analyze YouTube analytics and what does YouTube analytics show, focusing on the unique insights provided by Viberate.

📌 Viberate Analytics: Professional music analytics suite at an unbeatable price: $19.90/mo. Charts, talent discovery tools, plus Spotify, TikTok, and other channel-specific analytics of every artist out there.

Career Health on YouTube with Viberate

Viberate offers a specialized tool for musicians to monitor their YouTube analytics. Here's how you can optimize your online presence:

• YouTube Performance and Artist Chart Rank: At a glance, the Viberate dashboard showcases your YouTube health. If the speedometer on the left is in the green, it means your videos are outperforming others in your rank bracket. Additionally, a green arrow in your YouTube Rank suggests a growth in your influence, whereas red and grey arrows point to a decline or no change.
• Competitor Analysis: It's always a good strategy to understand what your contemporaries are doing. By examining the YouTube Performance of similar artists (displayed on the right of your dashboard), you can glean insights into effective promotional strategies. For a broader perspective, the YouTube Chart allows a deeper comparison with more artists in your subgenre.
• For Music Industry Professionals: Viberate’s tool can help identify rising stars based on their YouTube Performance and Rank. Spotting artists with room for growth can be an opportunity to bring them under your wing. The YouTube Chart further breaks down ranks within subgenres, offering a clear picture of the competitive landscape.

Signature YouTube Videos

Identifying signature videos is crucial for any artist. With Viberate, the top three all-time videos and the trending ones from the past month are highlighted. This information aids in understanding audience preferences and can inform future content creation.

Delving Deeper: Top & Latest Insights

Viberate allows a thorough examination of an artist's top and latest 100 videos. Patterns in top-performing videos can offer hints on what resonates with viewers – be it visuals, genre, promotional strategies, or even the beat. Filters like “1-month,” “7-day views,” and “12-month views” let artists track performance metrics over various periods, allowing for adaptable strategies.

Timing: The Unsung Hero

A sudden surge in views and likes can be a treasure trove of insights. With Viberate, artists can pinpoint the exact moment these metrics started soaring. This could be linked to a specific strategy or activation. Recognizing these patterns can be the key to repeating such successes.

Understanding Distribution: YouTube Views by Channel

Where are people watching your videos? Viberate lets artists see which channels are yielding the most views. This information is invaluable in deciding where to upload content in the future.

Deep Dive into Your Official YouTube Channel

With detailed analytics about new and total subscribers and monthly views over time, Viberate offers a goldmine of data. Recognizing triggers for spikes in metrics can set the path for future growth.

Knowing Your Audience: Geography Matters

Planning a tour? Wondering where to focus your next promotional campaign? Viberate's “Channel Subscribers by Country” analytics can help. Understanding where your core audience resides aids in tailoring strategies for maximum impact. Moreover, with insights into subscriber demographics, artists can craft customized content that truly speaks to their fans.

In Conclusion

Understanding what YouTube analytics show and learning how to analyze YouTube analytics can be the difference between a thriving music career and lost potential. With tools like Viberate, artists and professionals in the music industry are empowered to make informed decisions, maximize their reach, and genuinely connect with their audience. Dive deep into your data, and let it guide your journey in the music world.