Corridos Tumbados: The Next Big Thing in Latin Music

Kristian Gorenc Z

Sep 10, 2024

Corridos tumbados is a genre that has been steadily capturing the hearts of audiences worldwide. It’s not only dominating the Latin charts but also making a significant impact on the music scene in the United States. By now, it’s nearly impossible not to have heard the name Peso Pluma, a leading figure in this genre and a young artist who has already shattered numerous records in Mexican music history.

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Origin of Corridos Tumbados

To gain a deeper understanding of the origins of corridos tumbados, it’s important to consider certain aspects of Mexican music. Despite the considerable surge in popularity of ‘Regional Mexican music,’ the truth is that Mexican music comprises a diverse range of genres that extend beyond the ‘regional’ category. In the case of corridos tumbados, as the name implies, they emerge from the sub-genre of corridos. As it is a relatively new genre, it has been given the name –due to its popularity– ‘tumbados,’ but they are also known as ‘Trap corridos.’

What Are Corridos?

Corridos are a traditional form of Mexican folk music characterized by narrative storytelling through song. They originated in the early 19th century during the era of Mexican independence and gained widespread popularity during the Mexican Revolution (1910-1920) for their portrayal of the adventures of the revolutionaries and their leaders. Corridos have played a significant role in Mexican culture, serving as a means of preserving history and storytelling. Over time, the genre has evolved, encompassing a wide range of subjects in its songs, from social issues to personal experiences.

The Evolution of Corridos Tumbados

As a sub-genre of corridos, corridos tumbados represents a modern twist on the traditional narrative style. The term "tumbados" loosely translates to "fallen" or "slumped," reflecting the genre's focus on the struggles and realities of contemporary life, especially those faced by younger generations. These songs often blend the traditional instrumentation of corridos with elements of trap and hip-hop, creating a sound that resonates with a broader, more diverse audience.

Corridos tumbados have quickly risen to prominence, particularly among younger listeners who find the genre’s themes and sound relatable. Artists like Peso Pluma have been at the forefront of this movement, bringing corridos tumbados into the mainstream and gaining international recognition. The fusion of traditional and modern musical elements has made this genre a powerful force in both Latin American and global music scenes.

The Importance of Music Analytics for Corridos Tumbados

For music professionals looking to explore the potential of corridos tumbados or any other genre, having access to robust music analytics is crucial. Whether you are an A&R, artist manager, music marketer, or data analyst, understanding the performance of artists within this genre can help guide your decisions and strategies.

Viberate offers comprehensive music analytics tools designed to meet the needs of various music industry professionals. Here’s how our platform can support you in navigating the world of corridos tumbados and beyond:

Music Analytics for Every Use Case

Viberate's platform is built to cater to the diverse needs of A&Rs, artist managers, music marketers, event organizers, and data analysts. Whether you are looking to discover new talent, monitor an artist’s performance, or optimize your marketing efforts, our tools provide the insights you need.

Use the Industry’s Most Powerful Artist Chart

With Viberate, you can rank artists in your preferred genre, such as corridos tumbados, by their performance across different channels. Our proprietary A&R filters allow you to narrow down your selection, making it easier to find the right artists for potential signings or collaborations. This is especially valuable in a genre like corridos tumbados, where emerging artists are rapidly gaining traction.

Monitor the Performance of Your Artists

Once you’ve identified the artists you want to focus on, our platform lets you monitor their individual performance or rank them according to relevant metrics. You can receive weekly performance reports directly to your email, helping you stay on top of developments in the fast-paced world of corridos tumbados.

Get to Know Your Fanbase

Understanding your audience is key to maximizing your marketing efforts. With Viberate’s tools, you can identify the geo-location and demographics of your fans. Segmenting developed markets from those needing extra attention allows you to tailor your message to the right audience, whether you’re promoting a corridos tumbados artist or another genre.

Monitor Playlist Performance and Target Playlists

Playlists play a significant role in the success of corridos tumbados tracks. Viberate enables you to stay on top of an artist’s playlist performance with daily-refreshed adds and drops. Our comprehensive Playlist Chart helps you identify the playlists worth targeting, ensuring that your tracks reach the right listeners.

Artist and Song Analytics

Viberate offers the most complete overview of an artist’s performance, including channel-specific analytics and synthetic indicators for easy tracking and comparison. Optimize promotion and release cycles with cross-channel stats for every track, and benchmark performance with the Song Chart to ensure your corridos tumbados tracks are on the right path.

Spotify Playlist Insights

Follow the playlist performance of every artist in corridos tumbados. Pinpoint the right playlists for the genre and mood with a comprehensive chart of editorial and user-generated playlists. This insight is invaluable for placing your tracks where they’ll gain the most traction.

Benchmarking and Advanced Analytics

Viberate’s benchmarking tools allow you to compare career trajectories, streaming numbers, fanbase growth, engagement, demographics, and key markets for any two artists side by side. This is particularly useful in a competitive genre like corridos tumbados, where understanding how your artist stacks up against the competition can inform strategic decisions.

Festival & Venue Finder

Identify potential gigs based on an artist’s country, genre, fanbase size, and location, as well as their career stage. Viberate’s customizable list of venues and festivals worldwide can help you secure the right opportunities for your corridos tumbados artists.

Custom Reports & CSV Exports

Save time creating business reports with Viberate’s customizable dashboards and CSV exports. Tailor your monitoring to the metrics that matter most to you, making it easier to stay focused on your goals.

The Future of Corridos Tumbados

As corridos tumbados continue to evolve and gain popularity, the role of music analytics in shaping the careers of artists within this genre will become increasingly important. With Viberate’s comprehensive tools, music professionals can stay ahead of the curve, making informed decisions that drive success in the dynamic world of corridos tumbados.