BRIT Awards 2024: Who Wins Best New Artist?

Kristian Gorenc Z

Feb 28, 2024

Welcome to a unique exploration of the BRIT Awards 2024, especially focusing on the Best New Artist category. The world of music is as dynamic as it is diverse, and at Viberate, we understand the power of data in navigating this ever-evolving landscape. As we gear up for the BRIT Awards 2024, our goal is to use our premium music analytics to predict who should win the Best New Artist category, based on a detailed analysis of various metrics.

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BRIT Awards Categories and Innovations

The BRIT Awards have always been a reflection of the vibrant and varied UK music scene. Committed to equity and inclusion, the BRITs consistently review their voting and nominations mechanics. The 2024 awards see an exciting addition – the R&B genre award, recognizing the impact and creativity of UK R&B artists. Furthermore, the Artist of the Year and International Artist of the Year categories have expanded their nominee list from five to ten, a move towards greater representation and inclusion.

The Voting Process

The winners of the majority of the categories at the BRIT Awards are decided by a 1,200-member strong Voting Academy. This includes categories such as Artist of the Year, Group of the Year, and the Mastercard Album of the Year. However, for the genre categories, including the newly introduced R&B Act, the top five nominees are selected by the Voting Academy, but the final winner is chosen through a public vote.

Viberate's Role

At Viberate, we provide professionals in the music industry with advanced, customizable analytics, offering insights for informed decision-making. With superior data visualizations and accuracy, Viberate is the go-to source for music data analytics. In this article, we’ll harness these tools to analyze the Best New Artist category, evaluating nominees based on data from platforms like Spotify, YouTube, and TikTok.

Analysis of Nominees

In this section, we delve deeper into the data for each nominee in the Best New Artist category, utilizing Viberate’s advanced analytics to offer a comprehensive overview. Let’s explore how each artist stands in terms of Spotify, YouTube, and TikTok metrics.

Spotify Analysis

RAYE: With an astonishing 5,637,775,339 total streams and 34,211,818 monthly listeners, RAYE's presence on Spotify is formidable. Her follower count of 1,191,998 further cements her strong standing on the platform.

PinkPantheress: Exhibiting a strong performance with 3,091,614,132 total streams and a significant follower base of 2,996,565, PinkPantheress is a major contender. Her 18,877,020 monthly listeners reflect a highly engaged audience.

Mahalia: Achieving over a billion streams (1,004,806,562) and with 954,178 followers, Mahalia’s impact is evident. Her monthly listeners total 2,691,779, indicating a solid reach.

Olivia Dean: Olivia’s presence is notable with 313,634,047 total streams and 300,657 followers. Her monthly listenership stands at 3,281,252, showcasing a growing audience.

Yussef Dayes: He has a more niche appeal, with 227,742,038 total streams and 210,646 followers. His monthly listenership of 1,312,072 suggests a dedicated following.

YouTube Analysis

RAYE: Leads in terms of views (1,210,264,536) and likes (10,944,760), indicating high engagement. Her subscriber count of 653,000 is also impressive.

PinkPantheress: Stands out with the highest number of subscribers (1,360,000), signaling a strong and loyal fan base. Her views total 327,455,406, with 6,506,296 likes.

Mahalia: Shows a respectable YouTube presence with 595,000 subscribers, 227,946,885 views, and 3,144,490 likes.

Olivia Dean: Although lower in comparison, still shows potential with 167,000 subscribers, 31,354,626 views, and 618,672 likes.

Yussef Dayes: Has 157,000 subscribers, 53,348,730 views, and 1,011,911 likes, suggesting a more modest but dedicated YouTube audience.

TikTok Analysis

PinkPantheress: Dominates on TikTok with 2,900,000 followers, 460,550 likes, and 13,170,000 views. Her strong metrics here showcase her appeal to a younger, digitally-savvy audience.

RAYE: Has a significant presence with 788,040 followers, 466,180 likes, and 4,916,930 views, indicating robust engagement on this platform.

Olivia Dean: Maintains a presence with 180,300 followers, 38,348 likes, and 425,926 views, reflecting her growing popularity.

Mahalia: Her TikTok presence includes 132,900 followers, 18,851 likes, and 185,676 views, indicating a solid foothold.

Yussef Dayes: Unfortunately, there’s no available data for Yussef on TikTok, suggesting a lesser focus on this platform.

Overall Social Media Presence

Analyzing these metrics from Spotify, YouTube, and TikTok provides us with a holistic view of each nominee's digital footprint. RAYE’s overwhelming strength on Spotify and YouTube is notable, indicating a broad and deep connection with audiences. PinkPantheress, with her impressive TikTok and YouTube subscriber numbers, shows a strong appeal, especially among younger audiences. Mahalia, Olivia Dean, and Yussef Dayes, though trailing in some metrics, each display unique strengths in their digital presence.

Conclusion and Prediction

Considering the analytics and the overall Viberate score, PinkPantheress emerges as the predicted winner for the Best New Artist at the BRIT Awards 2024. Her strong showing across Spotify, YouTube, and TikTok, coupled with her top ranking on Viberate, makes her a formidable contender. Following her are RAYE, Olivia Dean, Mahalia, and Yussef Dayes, each bringing unique strengths to the table.

As we approach the BRIT Awards 2024, it's thrilling to see how data analytics can provide insights into the music industry's future trends and stars. Stay tuned to Viberate for more data-driven music insights!