Urban Klancnik
Jan 21, 2020
How To Get The Best From Twitter: 5 Tips Every Musician Should Know
How To Get The Best From Twitter: 5 Tips Every Musician Should Know
When it comes to music promotion, Twitter might not be the first channel that comes to mind, but it definitely should be up there. It’s a great promotional tool, and also a window into someone's way of thinking and their personal life. In a way, it’s a tabloid that the musician manages him- or herself. There’s no coincidence that 6 out of the 10 most followed accounts on Twitter are musicians.
1. Who are you?
Twitter allows you to write a short biography, and you should make it count. Make it funny, explain your music, your work. Do something different. Here’s a good example of a short but effective bio by Weird Al Yankovic – succinct, funny, and to the point.
Weird Al knows how to use humor, even if it’s minimalistic. Source: Twitter
Among musicians, Katy Perry rules Twitter with 108M followers. Justin Bieber is in second place with 107M, and Rihanna in third with 94M followers.
2. Create a network
Follow your friends and expand to related artists and industry professionals. It’s a good idea to check who you’d like to include in your network. If you’d like to follow musicians, then you can check their profiles on Viberate.com and see who they follow or are followed by. It’s a good way to start planning a network.
3. Reply to your followers
It’s really important to communicate with your followers and @tag them. Ask questions and talk to them. Show them that you’re interested in them as well.
4. Hashtags
Using hashtags will increase the viewability of your posts, but make sure the hashtags are relevant. On the official Twitter page, they recommend using no more than two hashtags per tweet, but you can use as many as you want. Here are some of the best-rated Twitter analytics tools: Brand24, the native Twitter Analytics, Sprout Social, Mentionmapp, Tweet Binder.
Katy Perry rules Twitter. She doesn’t post all that often, but when she does, the posts are usually well-thought-out. Source: Twitter
5. Share your music before it’s released
Give a sample to your fans before the release, to show them what’s going on behind the scenes, and also to make them feel special. They support you; it seems right they should get the first taste of your work.
Twitter is a constant exploration of what works and what doesn’t, and the best advice to use it is to know well what you’re talking about in every post. It gives a lot of space to be creative and to inform fans about your work.
Cover photo: Kon Karampelas (Unsplash)
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Urban Klancnik
Guest Writer at Viberate
A journalist, writer, drummer, and music enthusiast. Spent the last 20 years destroying his hearing with Metal and Rock and sharing his experiences from some of the biggest festivals in the world.