Evaluate your marketing campaigns with Viberate

Kristian Gorenc Z

Apr 17, 2024

In the ever-evolving landscape of the music industry, understanding the impact of your marketing efforts is not just beneficial; it's essential. Viberate steps in as a game-changer, offering artists a comprehensive and intuitive platform to analyze and evaluate the effectiveness of their marketing campaigns. This detailed guide will walk you through the process of leveraging Viberate to maximize your promotional strategies.

📌 Viberate for Artists: All your first-party streaming stats without switching tools. With data-driven music website and Spotify playlist pitching.

Setting Up Your Viberate for Artists Account

Embark on your journey by registering and activating your Viberate for Artists account. The first step is a simple yet impactful one: connect your music channels. Link your Spotify for Artists and other music accounts to Viberate. This integration is crucial as it consolidates all your streaming statistics into a single, easily accessible hub. Viberate ensures that your data, sourced directly from your channels, is refreshed daily and remains private, providing a secure and reliable foundation for your analytics.

Enhancing Your Artist Profile with Viberate’s Data Enrichment

Once your accounts are connected, Viberate takes your data to the next level. Your statistics are not just collected; they are enriched with invaluable insights. This includes audience demographics, playlist placements, and other exclusive Viberate metrics, designed to give you a comprehensive understanding of your reach and impact. Moreover, Viberate seamlessly integrates your profile with your social media and other music channels, bringing together a holistic view of your digital footprint.

One-Stop Dashboard for All Your Artist Analytics

With your account fully set up, you gain access to the most advanced analytics in the market. Viberate provides a user-friendly dashboard where you can track all your metrics in one place. This centralization of data is a powerful tool, allowing you to focus on your music and creativity while Viberate handles the intricate details of your campaign analytics.

Launching and Promoting Your Music Campaign

Let’s delve into a practical scenario. You've just released a new track and decide to promote it on Instagram. Your campaign includes story ads featuring your new music from Spotify, post ads, and sharing content from events where your tracks are played. This multifaceted approach aims to create a buzz around your new release and engage your audience across different touchpoints.

In-Depth Analysis of Your Campaign Results

After the hustle and bustle of your promotional activities, it's crucial to measure their effectiveness:

Deep Dive into Instagram Analytics: Navigate to the Instagram tab in your Viberate account. Here, you will find a detailed analysis of new follower growth, average post likes, and comments, with comparisons to the previous three months. This data is visualized in trend graphs, providing a clear picture of the engagement trajectory your campaign has initiated.

Spotify Metrics for Comprehensive Understanding: Moving on to the Spotify tab, you can set your timeframe to either 7 or 28 days. This flexibility allows you to analyze the immediate effects of your campaign and its broader impact over time. Scrutinize how your streams, listeners, followers, and saves have increased. Detailed graphs for each metric offer deeper insights into how your audience interacts with your music.

Playlist Adds – A Key Success Indicator: In the music streaming world, playlist adds are a significant marker of a track’s popularity. Viberate lets you track these adds, giving you an idea of how your music is being received and shared across the platform.

Extended Analysis for Complete Campaign View: Beyond Instagram and Spotify, it's beneficial to examine other platforms for any spillover effects. If you have a YouTube video for your track, check if there’s an uptick in views or engagement post-campaign. This comprehensive analysis ensures you have a complete picture of your campaign’s influence across various channels.

Networking and Collaborative Opportunities: An often-overlooked aspect of post-campaign analysis is the potential for networking and collaborations. Viberate helps you identify mentions from other artists, opening doors for future collaborations, cross-promotions, or even opportunities to release music on their labels.

Long-Term Trends and Future Strategies

: With the in-depth analysis that Viberate offers, you can not only gauge the success of your current campaign but also identify long-term trends. This data is invaluable for planning future marketing strategies, allowing you to build on what works and reevaluate what doesn’t.

By utilizing Viberate's comprehensive analytics, you gain insightful, actionable data that can transform your music marketing strategy. Embrace this powerful tool to navigate the complexities of music promotion and elevate your artistic journey to new heights.