Biggest Stars

Karol G
Karol G
COLReggaeton

Karol G

COLLatinReggaeton
Bad Bunny
Bad Bunny
PRIReggaeton

Bad Bunny

PRILatinReggaeton
Xavi
Xavi
USARegional Mexican Music

Xavi

USALatinRegional Mexican Music
Feid
Feid
COLReggaeton

Feid

COLLatinReggaeton
Maluma
Maluma
COLReggaeton

Maluma

COLLatinReggaeton
Daddy Yankee
Daddy Yankee
PRIReggaeton

Daddy Yankee

PRILatinReggaeton
J Balvin
J Balvin
COLReggaeton

J Balvin

COLLatinReggaeton
Peso Pluma
Peso Pluma
MEXRegional Mexican Music

Peso Pluma

MEXLatinRegional Mexican Music
Anuel AA
Anuel AA
PRIReggaeton

Anuel AA

PRILatinReggaeton
Fuerza Regida
Fuerza Regida
MEXRegional Mexican Music

Fuerza Regida

MEXLatinRegional Mexican Music
Rauw Alejandro
Rauw Alejandro
PRIReggaeton

Rauw Alejandro

PRILatinReggaeton
Myke Towers
Myke Towers
PRIReggaeton

Myke Towers

PRILatinReggaeton
Ozuna
Ozuna
PRIReggaeton

Ozuna

PRILatinReggaeton
Romeo Santos
Romeo Santos
USABachata

Romeo Santos

USALatinBachata
Natanael cano
Natanael cano
MEXRegional Mexican Music

Natanael cano

MEXLatinRegional Mexican Music
Don Omar
Don Omar
PRIReggaeton

Don Omar

PRILatinReggaeton
Carin Leon
Carin Leon
MEXRegional Mexican Music

Carin Leon

MEXLatinRegional Mexican Music
Ana Castela
Ana Castela
BRASertanejo

Ana Castela

BRALatinSertanejo
Junior H
Junior H
MEXRegional Mexican Music

Junior H

MEXLatinRegional Mexican Music
Becky G
Becky G
USAReggaeton

Becky G

USALatinReggaeton

100 Most Watched Latin Music Videos on YouTube

1

Maluma, Carin Leon - Según Quién (Official Video)

74.4M Views
2

Grupo Frontera x Grupo Firme - EL AMOR DE SU VIDA (Video Oficial) | El Comienzo

70.9M Views
3

Xavi - La Diabla (Official Video)

61.2M Views
4

JERE KLEIN - ANDO (Video Oficial) | ENFASIS

52.9M Views
5

Xavi - La Víctima (Official Video)

52.2M Views

50 Latin Artists With the Biggest Spotify Playlist Reach

Viberate Analytics

Premium music analytics, unbeatable price: $19.90/month

1M+ artists, 58M+ songs, 19M+ playlists, 6K+ festivals and 100K+ labels on one platform, built for industry professionals.

Top Artists by Radio Spins Last month

Karol G
Karol G
COLReggaeton

Karol G

COLLatinReggaeton
146K radio spins
J Balvin
J Balvin
COLReggaeton

J Balvin

COLLatinReggaeton
117.9K radio spins
Bad Bunny
Bad Bunny
PRIReggaeton

Bad Bunny

PRILatinReggaeton
102.2K radio spins
Maluma
Maluma
COLReggaeton

Maluma

COLLatinReggaeton
92K radio spins
Daddy Yankee
Daddy Yankee
PRIReggaeton

Daddy Yankee

PRILatinReggaeton
88.2K radio spins

Most Streamed Spotify Tracks

Past Month
1
Ella Me Levanto
Ella Me Levanto
57.4M streams
2
LALA
LALA
31.4M streams
3
QLONA
QLONA
29.8M streams
4
Columbia - Remix
Columbia - Remix
21.4M streams
5
LADY GAGA
LADY GAGA
18.6M streams
6
WHERE SHE GOES
WHERE SHE GOES
17.5M streams
7
Classy 101
Classy 101
17.2M streams
8
Primera Cita
Primera Cita
17.2M streams
9
La Bebe - Remix
La Bebe - Remix
16.7M streams
10
MI EX TENÍA RAZÓN
MI EX TENÍA RAZÓN
16.7M streams
1

Ella Me Levanto

2

LALA

4

Columbia - Remix

6

WHERE SHE GOES

7

Classy 101

8

Primera Cita

9

La Bebe - Remix

10

MI EX TENÍA RAZÓN

Top Spotify Playlists

Viva Latino
Viva Latino
Spotify
14.2M followers
Baila Reggaeton
Baila Reggaeton
Spotify
11M followers
Top Brasil
Top Brasil
Spotify
7.8M followers
Esquenta Sertanejo
Esquenta Sertanejo
Spotify
7.5M followers
MANSIÓN REGGAETÓN
MANSIÓN REGGAETÓN
Spotify
6.6M followers
Funk Hits
Funk Hits
Spotify
5.9M followers

Genre Popularity

Music stats for top 3,000 artists last month

Top Countries

    Top Cities

      • 24.2K
      • 23.6B
      • N/A
      • 7.6M
      24.2K
      Latin artists
      Spotify
      23.6B
      Streams on Spotify
      YouTube
      0
      Views on YouTube
      Radio Airplay
      7.6M
      Radio spins
      Viberate for Artists

      All the tools an independent musician needs: $2.99/month

      Music distribution, advancing, a free website, playlist & festival pitching, plus analytics to back up your work.

      Questions? We have answers

      Overview of Latin music

      Latin music has a rich and complex history that dates back centuries. It emerged from a fusion of indigenous, African, and European musical traditions in the Caribbean and Latin America, and has since spread throughout the world. The early forms of Latin music were heavily influenced by the rhythms and instruments of African music, as well as by the melodies and harmonies of European classical music.

      Over time, Latin music evolved to reflect the unique cultural identities of different regions and communities, incorporating elements of jazz, rock, and other genres.

      Today, Latin music continues to be a vibrant and dynamic art form, celebrated for its infectious rhythms, rich harmonies, and passionate performances. From salsa and merengue to bossa nova and tango, Latin music has a vast and diverse repertoire that speaks to the heart and soul of millions of fans around the globe.

      Which musicians and bands defined Latin music?

      Latin music encompasses a diverse range of styles and genres, including salsa, reggaeton, bachata, merengue, and tango, among others. Some of the most notable musicians and music bands in the Latin music scene include:

      1. Celia Cruz: Known as the "Queen of Salsa," Cruz was a Cuban singer and performer who became an icon of Latin music during her career.

      2. Marc Anthony: A Puerto Rican singer and songwriter, Anthony has won multiple Grammy Awards and is known for his romantic ballads and salsa music.

      3. Shakira: A Colombian singer and songwriter, Shakira has achieved international success with her blend of pop, rock, and Latin music.

      4. Romeo Santos: A Dominican-American singer and former lead vocalist of the bachata group Aventura, Santos is known for his romantic and sensual ballads.

      5. Gloria Estefan: A Cuban-American singer and songwriter, Estefan has sold over 100 million records worldwide and is known for her fusion of Latin, pop, and dance music.

      6. Juanes: A Colombian singer and songwriter, Juanes has won multiple Latin Grammys and is known for his socially conscious lyrics and rock-influenced sound.

      7. Daddy Yankee: A Puerto Rican rapper and reggaeton artist, Daddy Yankee is considered one of the pioneers of the genre and has achieved global success with hits like "Gasolina" and "Despacito."

      8. Gipsy Kings: A French group of Spanish and French Romani musicians, the Gipsy Kings are known for their flamenco-inspired music and hit song "Bamboleo."

      These artists and music bands have made significant contributions to the Latin music scene and continue to influence and inspire new generations of musicians and music lovers alike.

      Which songs and albums defined Latin music?

      Latin music is a diverse and vibrant genre that encompasses a wide range of styles, rhythms, and instruments. Some of the most iconic Latin music albums and songs include "Mi Tierra" by Gloria Estefan, "Romance" by Luis Miguel, "La Vida Es Un Carnaval" by Celia Cruz, and "Despacito" by Luis Fonsi and Daddy Yankee. These albums and songs showcase the rich history and cultural heritage of Latin music, with influences from various regions and traditions.

      Other notable Latin music albums and songs include "Buena Vista Social Club" by the Buena Vista Social Club, "El Cantante" by Hector Lavoe, "Supernatural" by Santana, "Oye Como Va" by Tito Puente, and "La Bamba" by Ritchie Valens. These albums and songs have become classics in the Latin music world and continue to inspire and influence new generations of artists.

      In summary, Latin music is a genre that is full of energy, passion, and creativity. From traditional styles like salsa and merengue to contemporary hits like reggaeton and Latin pop, there is something for everyone in this vibrant and dynamic musical genre.

      Which music festivals and events represent Latin music?

      Some of the most prominent Latin music festivals and events include the Latin Grammy Awards, which celebrate Latin music artists and their achievements, and the Billboard Latin Music Awards, which recognize the most popular Latin music artists and songs.

      Other notable events include the Festival de la Canción de Viña del Mar, a prominent music festival held annually in Chile, and the Calle Ocho Festival, a street festival in Miami that celebrates Latin culture and music. Additionally, the Latin Alternative Music Conference, held in New York City, brings together Latin music industry professionals, artists, and fans for four days of panels, showcases, and networking opportunities.

      These events showcase the diversity and vibrancy of the Latin music genre, and highlight the impact that Latin music has had on the global music industry.